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    • Social media, the 5th direct channel

    Integrating Facebook advertisements as part of a ‘traditional’ DM campaign has become a well proven and low-cost lead generation, branding and direct response mechanism.

    » Read On
    Converting doubters to data - why data isn't a dirty word

    Trust, privacy and security are all vitally important issues when discussing data but to my mind these debates often overshadow the huge benefits that the responsible use of quality data brings to organisations, individuals and wider society.

    » Read On
    Why the GDPR 2018 Deadline is a red herring

    On 14th April the European Parliament approved the General Data Protection Regulation (GDPR) text. For many organisations that are already on the path to ensuring adherence to the new ruling, this announcement will not be a cause for concern.

    » Read On
    The route to hell is paved with good intentions

    Reviewing the final details of the imminent EU data protection regulation policy and what impact they will have on the data marketing industry.

    » Read On
    GSMA - ensuring data capture for a global trade association

    DBS Data worked with the GSMA to ensure effective data capture and management for use within direct marketing for events and thought leadership

    » Read On
    Why the time has come for stricter measures

    Why the time has come for data suppliers to adopt stricter measures to prevent data abuse and help clients get better results from compliant data.

    » Read On
    Industry first 28 day Suppression Policy from DBS Data

    To ensure meeting compliance standards DBS Data is to implement a strict 28 day usage policy with any data not used within 28 days of supply.

    » Read On
    DBS Data Verifi Retail Solutions - for a world class multi-channel customer experience

    DBS Data helps retailers to offer a true multi-channel customer experience with data insight and append solutions from the B2C data universe

    » Read On
    Verifi data solutions for contact centres - improving results through targeted communication

    DBS Data Verifi data solutions helping contact centres to know target customers better and enable them to tailor offers for better engagement

    » Read On
    Big Data 100

    Read about 100 of the most influential people in UK Data driven businesses in 2016 from DataIQ sponsored by DBS Data, the people who have driven the industry forward and made a difference

    » Read On
    Moneynet.co.uk - helping with lead acquisition for this consumer advice website

    DBS Data successfully supported Moneynet.co.uk with a targeted email lead acquisition campaign for their financial products

    » Read On
    DBS Data launches new Charity Database of 2.5m donors

    DBS Data announced today the availability of a newly enriched 2.5m record database of known charity donors with usage protection.

    » Read On
    Toni & Guy - a fresh approach to consumer marketing has helped keep them at the cutting edge

    DBS Data helps Toni&Guy (the most powerful hairdressing brand in the world) with a targeted direct response client acquisition campaign

    » Read On
    When it comes to Data Driven Marketing less can sometimes be more

    I recently visited a tradeshow in London and the contrasting behaviours of two stands really brought home the different approaches to data-driven marketing and lead generation

    » Read On
    DBS Data Launches Purifi Goneaway Suppression File

    We are delighted to announce the availability of our new goneaway data suppression file, Purifi with over 12m records at least 1m more than any other file available

    » Read On
    CONTACT US
    To speak to us about our processing of your details please email ComplianceTeam@DBSdata.co.uk

     

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    01245 397 570

    DBS Datamarketing Ltd
    1 Buckingham Court
    Dairy Road
    Chelmsford
    Essex
    CM2 6XW

    Registered in England and Wales 6394529. Registered Office: 1 Buckingham Court, Dairy Road, Chelmsford, Essex. CM2 6XW
    Registered with The Information Commissioner’s Office. Data Protection Registration Number Z8475760