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Our Compliance

Data compliance and protection is at the heart of everything we do at DBS Data.

Click the link to see how
we might use your details.

All of our data is GDPR, PECR & DPA compliant and within The DMA (Direct Marketing Association) and ICO (Information Commissioner’s Office) guidelines.

We are recognised by The DMA as being fully compliant. The DMA’s audited process reviewed our complete approach to key data issues such as:

  • Supplier and client relationships and contracts
  • Consent, privacy, security, age, engagement of data
  • Suppression policy
  • Retention policy
  • Staff training
  • Selection, extraction and delivery of data

Our Privacy Policy

Please follow this link to our Privacy Policies

Our Ethical Data Policy

We have a duty to protect our audience and that means not just being compliant but also going further. We also have an ethical data policy that ensures that our audience remains engaged with truly targeted, relevant and timely communications. Our ethical data policy states the following:

  • Exclusion of individuals aged 75+
  • No offers can be deemed a nuisance, including but not limited to PPI, Pension pot, time-share, loan decline/sub-prime, payday loans, hearing aid, smoking, gambling
  • Mail piece, email copy, phone script must be approved for EVERY campaign. For intermediaries/resellers indicative copy may be acceptable dependent up how established the relationship with their client is.

Our Data Collection Policy

DBS Data collects data from a variety of sources from the public domain such as The Electoral Roll, Companies House and Land Registry, and from consented online and offline lead generation and surveys. Our contributors of consented data collect permissioned data compliant with all applicable laws, regulations and guidelines surrounding the use of third party data.

Our Data Retention Policy

We will process your personal details for only as long as is necessary or as long as you want. The law does not put a time limit on the amount of time we should hold your personal details for but our policy is to hold your details for 3 months when they are supplied to us by a supplier and 18 months if we collect them from a publicly available source and only as long as you are happy for us to share them and to hear from our clients.

We will also only retain your details if they are valid, accurate and up to date or until such time that you choose to unsubscribe directly with us or via one of our partners who are making use of your details provided by us.

Our Suppression Policy

  • A contributor (or a client) requests it be suppressed (actioned within 7 days of request)
  • Processing determines the record to be inaccurate
  • Marketing activity determines the record to be invalid
  • The record matches to a DBS suppression file
  • The data subject requests (by any means) that their details be suppressed (actioned within 7 days of request)
  • No offers (opportunities to opt-out) have been sent to the data subject for six consecutive months

Data Subject Access Requests (DSARs) & Opting Out

DBS aim to respond to DSARs within two working days and in most cases within one working day. Data subject requests (by any means) that their details be deleted/removed/suppressed are actioned within 7 days of a request. Regardless of whether we hold a data subject details we are pleased to add them to our suppression files (Remove my details) to ensure that we do not make use of them now or in the future should they so choose. Further, we assist data subjects should they wish to be removed from other industry lists.

Our Data Protection Policy

Please follow this link to our Data Protection Policy

Applicable Legislation, Directives, Guidelines and Codes of Practice

Other useful data compliance links include:-



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How will we use your information?

We will use the information that you are providing here to enable us to respond to your request and deliver our services to you.  We will also add your details to our secure CRM system to help us manage our relationship with you as it develops. This means that we will be able to send you newsletters and details about our products and services that we think will be relevant and of interest to you. We’ll keep your information safe and secure and we won’t share your details with anyone else without asking you first.  We might use third party companies to process your information on our behalf, for example cloud based software or post or email distribution companies if we are sending you a newsletter. Of course, you can always opt out any time, just let us know. Please visit our privacy policy for a more detailed look at how we manage personal information.

01245 397 570

DBS Datamarketing Ltd
1 Buckingham Court
Dairy Road

Registered in England and Wales 6394529. Registered Office: 1 Buckingham Court, Dairy Road, Chelmsford, Essex. CM2 6XW
Registered with The Information Commissioner’s Office. Data Protection Registration Number Z8475760