DBS Data Launches Insight-Driven Partially Addressed Mail Solution » Read On
A compliance led approach to Partially Addressed Mail improves return on investment
and reduces unnecessary wastage without increasing campaign costs.
Reaping the Rewards from Returns » Read On
Having a good data hygiene routine is the cornerstone of a successful data marketing programme. How you manage the returns process can have a significant impact on the data quality available for your future campaigns.
DBS Adds Firmographic B2B Data to BusinessBase » Read On
Featuring the introduction of comprehensive firmographic data and extensively increased channel data, the 2021 release of BusinessBase sets the bar even higher for the marketing data and business intelligence sector.
Improving the Health of Your Business with Good Data Hygiene Habits » Read On
The current pandemic has driven unprecedented change across all factors of our lives. In this article, Gary Brandon discusses the importance of putting your data first to give you an advantage.
DBS Data, Mailbird and Swoon » Read On
How Swoon achieved £300,000 new revenue from their first direct mail campaign, with the help of DBS Data’s advanced profiling techniques and statistical modelling.
How to Get Started with Data-Driven Direct Marketing » Read On
Getting started with data can often seem complex, however, that need not be. This blog post provides an overview of all you need to know when it comes to data driven direct marketing.