Full Service Planning and Execution
At DBS we have an expert team that can manage the whole campaign process for you.
Experienced in account management, we are able to manage strategy and analytics, campaign planning and data cleansing, print management and delivery to campaign reporting.
With our extensive network of providers and in-house services, we always ensure that you benefit from reduced costs and most importantly, improved results.
Challenges you may be facing:
- I don’t have the resource to deliver my campaigns in a timely manner
- I have too many vendors to manage in order to deliver print media campaigns
- I don’t have data expertise in house to create mailing files across multiple source
- I want more insight about my customers and prospects
The Solution
At DBS we have an expert team that can manage the whole campaign process for you, including:
- Customer insight and audience creation: We combine your customer data with our UK consumer and business data universes, we provide back customer insight reports which enables us to build strategic plans against your customer recruitment objectives
- Campaign plans: We have access to the entire data market and utilise data from Transactional, Lifestyle and Specialist sources to blend response and scale dependent on your goals
- Bureau: We source data from the relevant suppliers and then merge, standardise, cleanse and get the data ready as agreed.
- Print production and fulfilment: We partner with several print companies to ensure clients have a seamless experience when undertaking direct mail campaigns.
- Post campaign returns, measurement and optimisation: Once the campaign has been deployed, our team analyse your response data against the campaign file to provide detailed reporting across each data segment alongside recommendations for optimisation of your campaigns going forward.
And with our network of providers and in-house services, we always ensure that you benefit from reduced costs and most importantly, improved results.
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