DBS Data were approached by a specialist outdoor travel company specialising in organising worldwide outdoor holiday for more than 60K holiday makers each year who were looking to dip their toe into email marketing for the first time. The short-term aim was to drive traffic to the website and improve brand recognition and the long-term goal was to maximise return from their existing data and to increase sales.
The first step was to do an analysis of the companies data using DataMOT to cleanse, verify and enhance the data to deliver a compliant database for marketing. Then an advanced propensity model was run using DBS Analytics solutions to identify the highest propensity audience and supplement the existing data with high propensity prospect data from DBS LifeBase. Before any campaigns were delivered the Market Research team built and ran an online research survey amongst a sample audience to find out what the perception of the brand was to help shape the creative content and messaging. A compliant prospect pool of 150K records was created and emailed monthly for 6 months with different content and targeted facebook adverts were served. The campaign was a huge success with open rates of circa 8% and 122% ROI and savings on direct mailings of £25k per mailing due to DataMOT.
Registered in England and Wales 6394529. Registered Office: 1 Buckingham Court, Dairy Road, Chelmsford, Essex. CM2 6XW Registered with The Information Commissioner’s Office. Data Protection Registration Number Z8475760