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B2C Data Universe

The Power of Lifestyle Data

Underlying all our B2C data marketing solutions is dbsLifebase, our consumer marketing universe that underpins the successful delivery of all our marketing campaigns. Not only do we have a range of solutions for offline marketing, our data universe can now be used to build digital audiences for standalone digital and social targeting, or combined for effective multi-channel marketing campaigns.

LifeBase B2C data universe from DBS Data

Our B2C Data Universe, dbsLifebase, holds insight for more than 35 million UK individuals in 21 million households, combined from a range of compliant sources. Every record is enhanced with information to the highest levels of quality, detail and compliance. dbsLifebase provides B2C marketing data that is available to support your customer acquisition strategy for direct mailing, telephone or email marketing and can also be used to enrich your customer insight with over 200 variables.

Our marketing data compliance policies ensure that every record strictly complies with ICO code, the DMA code of practice and the EU Electronic Communications Act and the EU GDPR regulation. You can be confident that any data you acquire from us is the most compliant available in the UK today and carries our quality guarantees.

But the most important thing about our B2C consumer data is the expertise within our team. Our expert direct marketeers ensure that your exact data requirements are met. However difficult, different or complex they are, we are here to help you get exactly the data you need. We guarantee that the data you buy from our B2C data universe will deliver you with the most successful intelligent sales and marketing campaigns with excellent results.

Download our B2C Lifebase Datasheet

See the complete range of data sources in Lifebase


To speak to us about our processing of your details please email


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How will we use your information?

We will use the information that you are providing here to enable us to respond to your request and deliver our services to you. We will also add your details to our secure CRM system to help us manage our relationship with you as it develops. This means that we will be able to send you newsletters and details about our products and services that we think will be relevant and of interest to you. We’ll keep your information safe and secure and we won’t share your details with anyone else without asking you first. We might use third party companies to process your information on our behalf, for example cloud based software or post or email distribution companies if we are sending you a newsletter. Of course, you can always opt out any time, just let us know. Please visit our privacy policy for a more detailed look at how we manage personal information.

01245 397 570

DBS Datamarketing Ltd
1 Buckingham Court
Dairy Road

Registered in England and Wales 6394529. Registered Office: 1 Buckingham Court, Dairy Road, Chelmsford, Essex. CM2 6XW
Registered with The Information Commissioner’s Office. Data Protection Registration Number Z8475760