Targeted Digital Inserts
Digital Inserts from DBS Data combines our award winning B2C data universe with complementary digital capabilities. We have partnered with over 1600 publishers to provide a smarter way to precisely target digital inserts within emails that are personalised to an audience that is mobile first and cross device friendly.
The DBS Data team of data experts build detailed insight into segments within our own B2C data universe to identify exactly the right target audiences for your markets. These are then matched with relevant publisher networks and where a match is found highly targeted brand and campaign adverts can be inserted into emails and newsletters. The network allows brands to tap into the largest, most attention rich audiences available, making it easy for you to achieve your advertising goals. Both online and offline campaigns can be combined and results are fed back to the client immediately.
Benefits of this solution include:-
- Ability to deliver integrated multi-channel campaigns with visible results
- Recipients are fully opted-in and highly receptive to relevant communication from the publishers
- Highly targeted and therefore responsive audiences can be selected
- Every campaign delivers detailed reports and insight helping you to link online and offline customer behaviour
The DBS Digital Inserts Solution is available as a fully managed service providing the complete end to end solution using our own publisher networks or you can use our B2C and B2B data expertise to create target selections and use these with your own media partners.