Chelmsford, 29th March 2016 – DBS Data is to implement a strict 28 day data suppression usage policy, with any data not used within  28 days of supply to be returned for suppression processing prior to any further use.

Organisations can often take up to three months from purchasing data to fulfilling a campaign, longer where data has been purchased for multiple use licence. The new safeguard being introduced by DBS is aimed at helping those organisations to ensure that the data they use in their campaign is protected against data decay.