Use Nexus to navigate, detect and communicate with your next best prospects
The buying behaviour of your B2B prospects is changing. They proactively search the web when they need something and only want to be contacted when they are ready to buy. By this time you might have missed the boat.
Marketing to your prospects at the exact point they are researching what you do massively improves marketing response rates. Only a small percentage of your target audience are looking for what you do at any time so its important to capture them when they are.
Deploying an account based marketing strategy means that you need to know what your target accounts are doing, what are their challenges and needs and when is the best time to communicate with them about your solution.
Nexus from DBS Data enables you to detect the businesses that are actively searching the web for what you do in real time. Nexus delivers you with the relevant contact information to enable you to laser target those prospects you have already identified. Nexus identifies new prospects that you might not have been aware of. Above all Nexus enables you to communicate with your warmest prospects at the time they are researching your market, improving marketing campaign response rates, inbound enquiry rates and by delivering hot prospects to your pipeline.
Call our customer acquisition experts on 01245 397 570 to find out how we can help you achieve better B2B marketing response rates and improve your account based marketing strategies.