Making Data Hygiene Simple
• 60 million pieces of direct mail are mistargeted
• The cost of wasted marketing amount to £1 billion
• Brands’ image is damaged
• Direct mail at risk of being legislated out of existence
The considerable amount of inaccuracy is ruining the reputation of the whole industry, which currently contributes to the economy with over £10 billion per year. Marketing agencies are keen to rectify the problem by making data cleansing simple for businesses.
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