Check, validate and enhance your data when you need it
Validating your customer information at the point of capture is the key to ensuring it is of the highest quality. You don’t just need to validate and address but you also need to validate who you are really talking to – this is what our data verification solutions do.
Our Verify solutions confirm the accuracy of the records you have in your marketing database. We check that the address, email address and telephone numbers are valid and correct when you add them to your database. Using the DBS Data Verify solutions gives you the greatest confidence in the quality of the data in your marketing database, whatever volumes of data you have.
The result of good data verification is that you achieve better deliverability rates, you do not waste marketing budget trying to communicate with customers and prospects with incorrect contact details and that your brand profile and quality is maintained at the highest level. There are also clear benefits to be gained around fraud and identity checking that come from regular data verification for some industry sectors.
We recommend that you cleanse and verify your data on a regular basis to minimise marketing wastage and maximise your marketing budgets. It is a good discipline that will also support your data compliance processes. We provide our data verification services as part of our hosted and fully managed data solutions or as a project on an ad-hoc basis.