Change font size: |
Call Back Request

Cleanse Solutions

Data deteriorates at a frighteningly high rate, so it is critical that you have the right data cleanse processes in place to regularly review your data to keep it fresh and compliant. Marketing to inaccurate data not only jeopardises your marketing budget, it has the potential to damage brand reputation and could result in scrutiny by data regulators.

DataMOT your data cleanse solution

To make things simple we have introduced DataMOT – your cost effective data cleansing, verification and enhancement solution that keeps your data fresh and clean.

DataMOT offers a low cost data cleanse solution which is available in four different packages, designed to meet your specific business requirements. Contact us today for a Free Data Audit so that we can show you how accurate your data really is and provide you with a data cleanse package that suits you.


Download our DataMOT Product Sheet here


B2C Data – our B2C data cleanse solutions include a range of data standardisation and formatting functions that ensure your marketing data is consistent in your database. We also provide a full range of data suppression tools that ensure that your data is compliant. We clean your data against a range of Exclusion, Deceased and Goneaway files, whichever are relevant to your marketing needs. We do this as a fully managed service, a hosted solution or on a campaign basis with a focus on quality of service and our guarantee to reduce your data cleaning costs.

B2B Data – our B2B data cleanse solutions include business level cleaning to remove businesses that have ceased trading and identify those that have moved location. We also provide unique business contact level cleaning, enabled through our close relationship with business publishers, who are able to track contact level movements online, allowing us to update your data with their new place of work.

Find out more about our Cleanse Solutions 

Purifi B2C Data Cleanse Solution

People move and change address on a regular basis. According to Zoopla the average UK family moves house 8 times in their lifetime and up to 7m people change address every year. Data suppression is therefore critical in keeping your data fresh and accurate whilst minimising the cost of wasted mailings to people who have moved.

Our Purifi data suppression file is the result of combining our extensive B2C LifeBase data universe with known home mover data to identify the exact point a home is vacated. Every time we receive a home mover notification we match the address to our consumer universe to find the details and add this information to the Purifi suppression file. Purifi can be supplied as a complete file, automatically updated via an API, or we can provide a fully managed data cleansing service.

Our Purifi data cleanse solution provides:-

  • 31m household records with full postal contact details
  • 180,000 re-location addresses (growing monthly)
  • 50-100k new mover records every month (dependent on numbers of movers)
  • The most cost effective suppression solution available on the market

Download our Purifi Product Sheet


To speak to us about our processing of your details please email


Find out more about our products and services

Please tell us a bit about you…

"*" indicates required fields

What services are you interested in?
Please let us know what services you are interested in and how you would like us to contact you
This field is for validation purposes and should be left unchanged.

How will we use your information?

We will use the information that you are providing here to enable us to respond to your request and deliver our services to you.  We will also add your details to our secure CRM system to help us manage our relationship with you as it develops. This means that we will be able to send you newsletters and details about our products and services that we think will be relevant and of interest to you. We’ll keep your information safe and secure and we won’t share your details with anyone else without asking you first.  We might use third party companies to process your information on our behalf, for example cloud based software or post or email distribution companies if we are sending you a newsletter. Of course, you can always opt out any time, just let us know. Please visit our privacy policy for a more detailed look at how we manage personal information.

01245 397 570

DBS Datamarketing Ltd
1 Buckingham Court
Dairy Road

Registered in England and Wales 6394529. Registered Office: 1 Buckingham Court, Dairy Road, Chelmsford, Essex. CM2 6XW
Registered with The Information Commissioner’s Office. Data Protection Registration Number Z8475760