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dbsHomemove is the new home movers file that lets you target consumers as they journey through the home buying process.
With over 1m home moves annually and with the average households spending more in the first six months when moving into a new home than they do in the next six years, the home move life-stage trigger is the perfect data set for utilities, financial services, telecoms, household goods and retail.
Using the unique insight gathered by conveyancing data, we provide the ultimate home mover file that delivers comprehensive UK coverage of the confirmed move status of this responsive customer segment. In addition, dbsHomemove has been combined with our dbsLifebase file to provide greater insight to this responsive customer audience, allowing you to segment the home mover audience to suit your brand and target market.
dbshomemove is fully GDPR compliant, allowing you to target households via direct mail and digital channels at three distinct stages – Pre-Move, On-move and Post-Move.