Now more than ever, if you want to get your customers attention, then a tangible piece of accurately targeted, personalised and timely direct mail is the perfect way to engage with an audience. It is for this reason that the Prime Minister took the decision to mail every UK household, to reinforce the ‘Stay at home, protect the NHS, save lives’ message.

Whilst the government shares daily updates regarding the coronavirus, that are broadcast to an audience of millions on television, radio and across the Internet, they recognise that a letter has more resonance, influence and impact. This is also an important lesson for your business. At a time when you know that the vast majority of your customers are at home, direct marketing (DM) is the perfect way to communicate with them.

With so many people working from home, a piece of mail arriving on the doorstep is not only a very welcome distraction from the overload of digital information, it can also be of great benefit. Here are some compelling ways your business and your customers can benefit from DM right now-

• Ensure every customer knows that you are open for business, have stock and can deliver the products and services they need and want.
• Inspire and motivate your customers to think about their future, whether it be a holiday, new car, home and garden improvements, or a house move.
• Offer targeted promotions, vouchers and incentives to be used either online now or in-store, as soon as they re-open, to encourage footfall.
• Build engagement by sharing hints and tips from experts, such as garden advice, BBQ and recipe ideas, games to entertain children etc.
• Strengthen brand reputation by letting customers know how you are supporting staff, suppliers and the wider community.
• Simply let customers know that you are thinking about them.

By taking advantage of the power of DM, your business can improve sales, build consumer confidence and keep ahead of the competition today. In doing so you will place yourself in a far stronger position for when life returns to normal.