Cleansing Data represents one of the core services that we provide, as it is important to us that our clients minimise marketing costs and ensure compliance throughout their campaigns. Some recognised reasons to promote data hygiene are:

SENTIMENT – 66% OF CONSUMERS WOULD BOYCOTT AN ORGANISATION THAT SENDS CORRESPONDENCE TO THEIR LOVED ONE THAT WAS DECEASED.

BRAND – 20% OF UK ADULTS RECEIVE DIRECT MAIL ADDRESSED TO A DECEASED MEMBER OF THE FAMILY, IN THE PAST YEAR.

RELEVANCE -ALMOST  60%   OF CONSUMERS BELIEVE THAT EMAIL DIRECTLY ADDRESSED TO THEM WILL BE MORE RELEVANT OR OF INTEREST TO THEM.

REVENUE – £328.4 M MISSED OUT PROFIT FOR BUSINESS MAILING DECEASED, ADDITIONALLY TO THE £154.5 M IN WASTED POSTAGE AND PRODUCTION COSTS.

Learn more about our solutions here.