The focus now is on data compliance with data cleanse being a key part of meeting these guidelines.

Data degradation can be a huge problem and if left unchecked. As much as 30% of your data will be useless within 12 months.

Marketing to inaccurate data not only jeopardises your marketing budget, but it also has the potential to damage brand reputation and could result in scrutiny by data regulators.

To make things simple we have introduced DataMOT – your cost effective data cleansing, verification and enhancement solution that keeps your data fresh and clean, thereby reducing marketing costs, improving ROI and ensuring compliance with GDPR and data governing bodies.

The Questions your company might be asking

• Exactly how clean is your data?
• How many of your customers have moved or passed away?
• How do you keep your data compliant under GDPR?
• Are your contact details correct?
• How do you understand your existing customers more to drive relevant messaging?
• How can you tailor your marketing to be relevant?
• How do you segment your customers?

What we offer

Our simple product,  DataMOT, is your cost-effective data cleansing, verification and enhancement solution that keeps your data fresh and clean.

Verify:

• Standardise address level data
• Validate individuals are at the address within your customer data file
• Multi source UK universe data matching and validation

Cleanse:

• Make use our data processing expertise
• Bureau function to merge, dedupe, standardise and cleanse data ready for campaigns
• Options to clean your data on a structured basis against agreed products and processes
• Access to every major goneaway and deceased suppression file
• We guarantee to beat any like for like quote