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Privacy Policy – Trading Business & Consumer Data

Who are we?

We are a data solutions business registered in England and Wales and our company registration number is 6394529, our registered office address is 1 Buckingham Court, Dairy Road, Chelmsford, CM2 6XW.

We are members of the Data and Marketing Association (DMA) and registered with the Information Commissioners Office (ICO), our data protection registration number is Z8475760.

We take your data protection rights very seriously.  Compliance with the data protection regulations, the ICO guidance and the DMA code of practice lies at the heart of our organisation and forms the foundation of everything we do.

Our entire team is trained and certified in data protection to level 2 or above. We operate under the brand names of DBS Datamarketing, DBS Data and DBS.

We buy and sell personal and business information to marketing services organisations, media agencies and brokers and directly to brands, businesses, charities, local and national government, and organisations that provide identity verification and fraud prevention services.

You can contact us by phone on 01245 397 570 to speak to our compliance team, or send us an email to:


1. What do we use your data for?
2. Legal Basis for Processing: Legitimate Interest & Consent
3. What types of personal data do we source, collect and share?
4. Who might we share your data with?
5. Do we transfer your data to other countries?
6. How long will we keep your data for?
7. What are your rights?
8. Do we collect data from other sources?
9. When might we have to share your data?
10. Cookie Policy
11. Changes to our privacy policy
12. Opting out
13. Our contact details
14. The Information Commissioner’s Office
15. Example prize draw terms and conditions


1. What do we use your data for?

The data that we collect from you directly or indirectly from our suppliers is for direct marketing, digital marketing, market research, analysis, identity verification, data cleansing, profiling and the prevention of fraud.

This means we share your details with reputable companies who may want to contact you by post, telephone or email to offer you goods and services that may be of interest to you.

You can ask us to stop sharing your details at any time now or in the future.

When we share your details with identity verification and fraud prevention organisations, they will make them available to businesses and organisations to help them verify your identity and prevent others from misusing your details.

We may also profile your information.  This means that we might use some of the information that you and other consumers provide to help us and our clients segment data and select target audiences where analysis indicates that you may be more interested in the offers that our clients wish to send. Marketing Services Providers we share your data with may also use profiling to target you for marketing purposes.

We do not make automated decisions about you which may have a negative impact on your rights.

If we receive your details from more than one supplier we may combine the information that they provide about you to create a single view of your details to help DBS and our clients personalise the communications we send you and make them more relevant and interesting for you.  It will also help to ensure that we keep your details accurate and up to date.

Click the link to see how we might use your details.

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 2. Legal Basis for Processing

Legitimate Interest

When supplying your information to our clients for their own postal direct marketing activities, for example, People’s Postcode Lottery, or when we share your details for online linkage, profiling, identity verification, fraud prevention and tracing, DBS Data will rely upon legitimate interests as our legal basis for processing your data. If we are processing your details in your business capacity, we will rely on legitimate interest as the legal basis for processing your details for all of our purposes including email marketing.

Direct marketing has been recognised explicitly as a legitimate interest in the GDPR (recital 47).

DBS Data and our clients can rely on legitimate interest as a legal basis to process your information where our or our client’s commercial interests do not override the rights of the data subject. DBS Data and its clients will make decisions to ensure we are only processing your data when it’s been collected fairly and lawfully and that you have a reasonable expectation of the data processing activities.


When using your details to send you consumer offers by email, we will rely upon the consent that you provided to our suppliers, to enable them to share your details with us for the specific purposes detailed at the point that you opted in. If you also provided consent for direct marketing by post, we will rely on your consent, instead of our legitimate interests. We conduct regular due diligence checks on all of our data suppliers to ensure that the information being supplied to us has been collected and is being shared fairly and lawfully.

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3. What types of personal data do we source and collect?

The information that we collect directly from you, or that we buy from our suppliers, includes your name and contact information that you provide such as your telephone number, email address, mobile number and postal address. You might also provide your date of birth and details about your preferences, likes, dislikes, household composition, finance, motoring and spending habits.

We will never collect, purchase, or supply information about your bank account or credit card details nor will we collect sensitive information such as your medical history, religious, or political beliefs.

If we are processing your details in your business capacity, along with your contact details, job title and function, we might also process details about your business such as company name, business size and trading activities.

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4. Who might we share your data with?

1. Companies and Brands in our group.

2. Businesses and Organisations.

3. Marketing Service Providers, Agencies, Brokers

4. Credit Reference, Identity Verification, Tracing and Fraud Prevention Organisations.


  1. Companies and brands in our group; 

DBS Datamarketing Ltd
DBS Data
Fusion Datamarketing Ltd
SalesSmart Ltd

  1. Offers from businesses and organisations

As a consumer, if we process your details for direct marketing, we limit the use of your details to the following sectors:

Automotive, Charity, Gaming, Leisure, Legal Services, Financial Products, Insurance, Health/Mobility, Home Improvements, Wills, Funeral Plans, Mail Order, Market Research, Media, Retail, Telecoms, Travel and Utilities, Shopping, Lifestyle, Family & Home, Property, Local & National Government.

If we are processing your details in your business capacity, we might share your details with other sectors but we are committed to sharing your details only where the offers could be relevant to you and your organisation.

From time to time we also supply data to these sectors via Marketing Service Providers, Agencies and Brokers.

  1. Marketing Service Providers:

These are companies who collect data from other organisations, such as us, to help their clients tailor products and services that best suit your needs. The Marketing Services Providers we work with are strictly limited to only those organisations who we have completed checks on and who will process your data in strict compliance with all laws, regulations and guidance with regard to Data Protection. We will share your data under strict licence terms with the Marketing Services Providers listed below, who like us, will use it to create products and services to help organisations better understand the likely characteristics of their customers; communicate with them more effectively; and find others like them across a range of marketing channels. This may mean that you receive advertising from organisations within the industry sectors listed above, that is more relevant to you via direct marketing or when you visit a website, mobile app, or watch TV. They will also use your data for targeted advertising, measurement and recognition purposes. The Marketing Services Providers will not however advertise their own products or services to you. To understand more we have provided you with a link to each of the Marketing Services Providers listed below.

AFD Software Ltd
Communisis Data Intelligence
Greenstone Data Solutions
Read Group
UK Changes
The Software Bureau
W8 Data

  1. Credit Reference, Identity Verification, Tracing and Fraud Prevention Organisations.

These organisations might have an existing relationship with you already, they will have determined a lawful basis for processing your details.

When we share your details with these organisations they will make them available to businesses and organisations to help them verify your identity, for tracing and prevent others from misusing your details.

Examples of why businesses and organisations might use your details in this way are to comply with anti-money laundering regulations, for national security, crime prevention and detection, anti-fraud processes, affordability assessments, asset recovery and asset reunification and to stop others from using your identity.

You have the right to object to this processing at any time by contacting us at The companies with whom we might share your details for such purposes are;

Lexis Nexis
GB Group

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5. Do we transfer your data to other countries?

In the main, we store your data in the UK and our clients also operate in the UK. From time to time we or our suppliers might use data processors who are, or whose software services are, cloud-based outside of the EEA, primarily in the United States but under strict contract rules that ensure your personal details are only processed under the same laws that we operate under here in the UK.

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6. How long will we keep your data for?

We keep your personal details for only as long as is necessary or as long as you want. The law does not put a time limit on the amount of time we should hold your personal details for. We will continue to hold your details for between 3 and 18 months and only as long as you are happy for us to share them and to hear from our clients.

We will also only retain your details if they are valid, accurate and up to date or until such time that you choose to unsubscribe directly with us or via one of our partners who are making use of your details provided by us. We maintain regular contact and we ensure that data subjects have the opportunity to opt out at least once every six months.

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7. What are your rights?

You have a number of rights under the law which include;

  1. Right to be informed – When we collect your data we have to tell you what we are going to do with it primarily through this Privacy Policy and consent statement.
  2. Right of access – You have the right to contact us in writing to request details of the information we hold about you.
  3. Right of rectification – You have the right to ask us to rectify information that we hold about you if it is inaccurate or incomplete
  4. Right to erasure – This is also known as the right to be forgotten and gives you the right to request your information be removed if there is no compelling reason for its continued processing. Under these circumstances, we will suggest to you that we add limited details about you to our suppression list which we will use to remove your details from any data that any suppliers deliver to us in the future.
  5. Right to restrict processing – this is the alternative to erasure and gives you the right to tell us to stop processing your data, but allowing us to keep enough information about you to ensure that your wishes are respected in the future.
  6. Right to data portability – this gives you the right to ask a holder of your information to transfer that information to another business. This right would most commonly be used if you were switching banks, insurance companies, utilities companies and mobile phone providers.
  7. Right to object – you have the right to object to the processing of your data for marketing purposes and profiling for marketing purposes. You also have the right to ask us to cease processing based on our legitimate interests, where there is no overriding justification for the processing of your data. Your rights and freedoms override our interests.
  8. Rights related to automated decision-making including profiling – we do not use automated decision-making processes which would have a potentially damaging effect on you. But if we did you have the right to obtain human intervention, express your point of view, obtain an explanation of the decision and challenge it.
  9. Right to withdraw consent at any time where relevant – you have the right to withdraw your consent to the processing of your information at any time. You can withdraw consent by contacting us in the following ways;

In writing to: The Compliance Manager DBS Datamarketing Ltd 1 Buckingham Court Dairy Road Chelmsford CM2 6XW
By email to:
By telephone on:
01245 397 570

  1. Right to lodge a complaint with a supervisory authority – If we cannot deal with your complaint to your satisfaction you also have the right to complain to a relevant supervisory authority which include: 

The Information Commissioner’s Office

The Direct Marketing Association

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8. Do we collect data from other sources?

We collect personal information from third party suppliers but when we do so we check that they have a valid legal basis to share your information with us. These include offers and competition website operators, online publishers, market research panels and discount groups.  We might also process your details from public sources freely available to anyone, or from open sources made available by local authorities or the Government.

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9. When might we have to share your data?

On rare occasions we may be asked to share your information for the prevention of crime, on legal grounds or with regulatory bodies who are investigating complaint made by a consumer or for any other reason as required by law.

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10. Cookie Policy

We may obtain information about your general internet usage by using a cookie file which is stored on your browser or the hard drive of your computer. Cookies contain information that is transferred to your computer’s hard drive. They help us to improve our site and to deliver a better and more personalised service. Some of the cookies we use are essential for the site to operate.

Cookie Name Purpose
ASP.NET_Sessionid (Identifies users session on server) _aidcookie Contains Affiliate ID
_contact_num Contact number of current person filling in the survey
_cookie checking of input if valid
_ega age of user
_qahash Question answer hash
_qt Value to determine what part of the survey they are currently in
_vh Unique identifier for the person who filled in the survey on the site
Google Analytics (uses cookies to provide meaningful reports about site visitors. They do not collect the user’s personal data) _utma Identifies users and sessions e.g.amount of visits (for each visitor), the time of the first visit, the previous visit and the current visit
_utmb Identifies new sessions/visits e.g. page views
_utmz Stores entry point into the site – the traffic source of campaign that explains how the user reached your site. E.g search engine, search keyword, link from another site etc
_utmx Used for A/B or multivariate testing using Google web optimiser

Please note that our advertisers may also use cookies, over which we have no control. You can block cookies by activating the setting on your browser which allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies as soon you visit our site.

Other Websites

Our website contains links to other websites. This privacy policy only applies to this website so when you link to other websites you should read their own privacy policies.

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11. Changes to our privacy policy

We keep our privacy policy under regular review and we will place any updates on this web page.

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12. Opting out

If you would like us to delete your details, please contact us by one of the four means detailed below. We will also add limited details about you to our suppression list.

We use our suppression list to remove details of anyone who has opted out or expressed a wish that DBS do not hold or share their details in the future. It allows us to remove their details from any data that we receive from organisations.

Even if we have never held or shared your information before, but you’d like to prevent us doing so in the future, you can ask us to add your details to our suppression list. If you opt out, we will ask our commercial suppliers and clients to remove your details too. However, there may be circumstances where some suppliers may not be able to process our request, for example local authorities and the government.

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13. Our Contact Details

DBS Datamarketing Ltd
Registered in England & Wales 6394529
Registered with the ICO Z8475760
Registered Office: 1 Buckingham Court, Dairy Road, Chelmsford, Essex, CM2 6XW

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14. The Information Commissioner’s Office

Information Commissioner’s Office Wycliffe House Water Lane Wilmslow Cheshire SK9 5AF

Helpline number: 0303 123 1113

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15. Example Prize Draw Terms and Conditions

The promotions are run by DBS Datamarketing Ltd in conjunction with a number of companies. The promotion is a prize draw, which is open to all UK residents over 18, except for employees of DBS Datamarketing Ltd, their families and anyone else who is professionally associated with this draw. No purchase necessary. The inclusion of brands in DBS Datamarketing Ltd’s prize draws in no way means that these brands are endorsing DBS Datamarketing Ltd or its surveys at any time.

The prize draw closes on the day/month/year. The themes within the promotion have individual closing dates throughout the year. Entries will be entered into the draw relevant to the date that the entry was received. The winning entry will be randomly selected from all the entries. The selection will be made on the first working day after the draw closes by an independent adjudicator and their decision will be final and binding. For the avoidance of doubt, Monday to Friday are working days. Entries will be included into one draw only; entries will not be carried over into subsequent draws.

The prize is set out in clause 22 below. The prize is not transferable, except for clause 12. If the alternative cash prize(s) is selected this will be paid as a lump sum(s) cheque payable to the winner(s).

The promoter accepts no responsibility for entries lost, damaged, delayed or unreadable. The judges’ decision is final and no correspondence will be entered into. The promoter reserves the right in its sole discretion to disqualify any individual that corrupts or affects the administration, security, fairness, integrity or proper conduct of this prize draw.

The winners will be notified by post and/or telephone before the last working day of the month following the draw. For example, the draw closes on 1stJanuary and the winner notified by 1stFebruary. Winners must claim their prize within 28 days of being notified of the win. If the prize is not claimed within the specified claim period, your entitlement to that prize will be lost. The prize remains the property of DBS Datamarketing Ltd until a winner is notified in writing and the winner has claimed the prize or the cash alternative. In the event of a winner being unable to take receipt of the prize, upon agreement from DBS Datamarketing Ltd, he/she can nominate a family member or partner to take receipt of the prize on their behalf. The prize will be despatched within 30 days of receiving a claim from the notified winner.

The name and county of the prize winner will be available after 120 days of the draw date to those sending a stamped addressed envelope marked ‘Results’ to DBS Datamarketing Ltd. The winner agrees to the use of their name and photograph for the purpose of publicity, without any additional remuneration.

The prize will be provided by DBS Datamarketing Ltd. In the event of circumstances outside its control, DBS Datamarketing Ltd reserves the right to substitute the prize for another prize of its choosing which has a value the same or greater than the original prize.

Entrants acknowledge that their entries may be released or displayed to the public by DBS Datamarketing Ltd or any agency connected with the prize draw and assign all rights necessary for promotion or publication of such entries to DBS Datamarketing Ltd.

By participating in the survey and submitting your information, entrants are agreeing to receive marketing offers from and/or its sponsors/partners. Entry into the draw will be deemed to constitute acceptance of these terms and conditions and entrants agree to be bound by these terms and conditions.

Any queries and comments should be directed to DBS by writing to DBS Datamarketing Ltd. All copyright remains the property of DBS Datamarketing Ltd.

The Prize Schedules for each of the Prize Draws are set out below: Win £500 Prize Draw – each prize listed in this category is worth a combined total of £500 – the prize is either: Win £500 in cash, or A cash prize of equivalent value will be offered as an alternative to any of the above prizes.

You may also enter by post if you do not wish to consent to the processing of your data for direct marketing purposes. If so please send your name, address and telephone number to: Prize Drawers, DBS Datamarketing Ltd, 1 Buckingham Court, Dairy Road, Chelmsford, Essex, CM2 6XW. Please mark clearly which prize draw you wish to be entered into.

Updated 15th February 2024.

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To speak to us about our processing of your details please email


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How will we use your information?

We will use the information that you are providing here to enable us to respond to your request and deliver our services to you.  We will also add your details to our secure CRM system to help us manage our relationship with you as it develops. This means that we will be able to send you newsletters and details about our products and services that we think will be relevant and of interest to you. We’ll keep your information safe and secure and we won’t share your details with anyone else without asking you first.  We might use third party companies to process your information on our behalf, for example cloud based software or post or email distribution companies if we are sending you a newsletter. Of course, you can always opt out any time, just let us know. Please visit our privacy policy for a more detailed look at how we manage personal information.

01245 397 570

DBS Datamarketing Ltd
1 Buckingham Court
Dairy Road

Registered in England and Wales 6394529. Registered Office: 1 Buckingham Court, Dairy Road, Chelmsford, Essex. CM2 6XW
Registered with The Information Commissioner’s Office. Data Protection Registration Number Z8475760