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DBS Data Privacy Policy

Privacy Policy

Who are we?

We are a data solutions business called DBS Datamarketing Ltd “DBS” registered in England and Wales under company registration number 6394529, whose registered office is at 1 Buckingham Court, Dairy Road, Chelmsford, CM2 6XW.

We are also members of the Direct Marketing Association and registered with the Information Commissioners Office, our data protection registration number is Z8475760

We operate under the brand names of DBS Datamarketing, DBS Data and VoucherSpot. These brands collect and resell contributor data to marketing services organisations, media agencies, brokers and brands and as which collects information directly from consumers for the same purpose.

You can contact us by phone on 01245 397 570 where you can speak to The Compliance Department or email with your questions.


  • What do we use your data for?
  • Legal Basis for Processing: Legitimate Interest & Consent
  • What types of personal data do we source, collect and share?
  • Who may we share your data with?
  • Do we transfer your data to other countries?
  • How long will we keep your data for?
  • What are your rights?
  • Do we collect data from other sources?
  • When might we have to share your data?
  • Cookie Policy
  • Other Websites
  • Changes to our privacy policy
  • Example Prize Draw Terms and Conditions

What do we use your data for?

The data that we collect from you directly or indirectly from our suppliers is for marketing, market research, analysis, identity verification, data cleansing, profiling and the prevention of fraud.

This means we share your details with reputable companies who may want to contact you by post, telephone or email to offer you goods and services that may be of benefit to you. You can ask us to stop sharing your details at any time now or in the future.

We may also profile your information.  This means that we might use some of the information that you and other consumers provide to help us and our clients segment data and select target audiences where analysis indicates that they may be more interested in the communication. We also do not make automated decisions about you which may have a negative impact on your rights. Marketing Services Providers we share your data with may also use profiling to target you for marketing purposes.

If we receive your details from more than supplier we may combine the information that they provide about you to create a single view of your details to help DBS and our clients personalise the communications we send you and make them more relevant and interesting for you.  It will also help to ensure that we keep your details accurate and up to date.

Please take a moment to watch this short video about what we might do with your details

Are you a client, prospective client, supplier or partner?

If so, the data that we hold about you is to enable us to work with you and to communicate with you regarding products, services and challenges and to explore synergies between our organisations.

Legal Basis for Processing

Legitimate Interest

When supplying your information to our clients for purposes including but not limited to postal direct marketing, online linkage, fraud prevention and tracing, DBS Data will rely upon legitimate interests as our legal basis for processing your data.

Direct marketing has been recognised explicitly as a legitimate interest in the GDPR (recital 47). DBS Data and our clients can rely on legitimate interest as a legal basis to process your information where our commercial interest does not override that of the data subject.

DBS Data and it’s clients will make decisions to ensure we are only processing your data when it’s been collected fairly and lawfully and that you would have a reasonable expectation of the data processing activities.


When using your data to communicate with you via electronic channels, DBS and its’ clients will rely upon the consent that you have provided to our data contributors. DBS Data conduct checks on all of our data contributors to ensure that the information being supplied is correct and that the consent given is adequate under data protection laws to share with our clients.

Are you a client, prospective client, supplier or partner?

If we have an established relationship and we have contracted with each other, we will rely on Contract as our legal basis. Otherwise, we will rely upon legitimate interest as our legal basis until you ask us to stop.

What types of personal data do we source and collect?

The information we collect includes your name and contact information that you provide such as your telephone number, email address, mobile number and postal address. You might also provide your date of birth and details about your preferences, likes, dislikes, household composition, finance, motoring and spending habits. We will never collect information about your bank account or credit card details nor will we collect sensitive information such as your medical history, religious or political beliefs.

Are you a client, prospective client, supplier or partner?

We will source, collect and store information about you and your organisation to enable us to provide you with the best possible service, effectively manage your expectations and to fulfil our obligations to you. We will limit this information to that which is relevant to the relationship and purpose.

Who may we share your data with?

  1. Our Group of Companies and Brands
  2. Groups of recipients within the specific industry sectors listed
  3. Marketing Service Providers
  4. Credit Reference Agencies

1. Our Group Companies and brands; 

DBS Datamarketing

DBS Data


 2. Groups of recipients within specific industry sectors listed below;

Automotive, Charity, Gaming, Leisure, Legal Services, Financial Products, Insurance, Health/Mobility, Home Improvements, Wills, Funeral Plans, Mail Order, Market Research, Media, Retail, Telecoms, Travel and Utilities, Shopping, Lifestyle, Family & Home, Property, Local & National Government.

From time to time we also supply data to these sectors via Marketing Service Providers, Agencies and Brokers.

3. Marketing Service Providers are companies who collect data from other organisations, such as ourselves, and help their clients tailor products and services which best suit your needs. They may also use your data for fraud prevention and tracing. The Marketing Services Providers we work with are strictly limited to only those organisations who we have completed checks on and who will process your data in strict compliance with all laws, regulations and guidance with regard to Data Protection. We will share your data under strict licence terms with the Marketing Services Providers listed below, who like us, will use it to create products and services to help organisations better understand the likely characteristics of their customers; communicate with them more effectively; and find others like them across a range of marketing channels. This may mean that you receive advertising from organisations within the industry sectors listed above, that is more relevant to you via direct mail or when you visit a website, mobile app or watch TV. The Marketing Services Providers will not however advertise their own products or services to you. To understand more we have provided you with a link to each of the Marketing Services Providers listed below.


Psona Data


Greenstone data solutions


Read Group



UK Changes

4. Credit Reference and Other Agencies

We collect your data and will share it with third parties. These organisations will have a relationship with you or it may be used where they have a lawful reason, which may include these organisations’ own legitimate interest. Use includes tracing of individuals, verification and/or validation of the identity of individuals for the purposes of, but not limited to, anti-money laundering regulations, national security, crime prevention and detection, anti-fraud processes, asset recovery and asset reunification. You have the right to object to this processing at any time by contacting us at The companies with whom we might share your details for such purposes are; Experian Ltd, Tracesmart Ltd t/as Lexis Nexis and GB Group.

Are you a client, prospective client, supplier or partner?

We won’t share your details with anyone for their own promotion, benefit or use.  We might share your details with data processors acting on our behalf where they are fulfilling a service for DBS such as events, credit referencing and debt collection, accounting, email, CRM, contractors, call centres, hospitality & travel providers and cloud-based software and data storage providers.  We will always scrutinise these organisations to ensure that they will take care of your details as we would and adhere to our data protection policies.

Do we transfer your data to other countries?

In the main we store your data in the UK and our clients also operate in the UK. From time to time we or our suppliers might use data processors who are, or whose software services are, cloud based outside of the EEA, primarily in the United States but under strict contract rules that ensure your personal details are only processed under the same laws that we operate under here in the UK.

How long will we keep your data for?

We will only keep your personal details for as long as is necessary or as long as you want. The law does not put a time limit on the amount of time we should hold your personal details for but as long as you are happy to hear from us we will continue to contact you.

What are your rights?

You have a number of rights under the law which include;

  1. Right to be informed – When we collect your data we have to tell you what we are going to do with it primarily through this Privacy Policy and consent statement.
  2. Right of access – You have the right to contact us in writing to request details of the information we hold about you.
  3. Right of rectification – You have the right to ask us to rectify information that we hold about you if it is inaccurate or incomplete
  4. Right to erasure – This is also known as the right to be forgotten and gives you the right to request your information be removed if there is no compelling reason for its continued processing. A word of warning though we keep a list of people who have asked not to be contacted which we use to ensure that you receive no further marketing from our group or clients as a result of our activity. Without this list your data could enter our system again from another source and we would have no record of the fact that you asked us not to contact you.
  5. Right to restrict processing – this is the alternative to erasure and gives you the right to tell us to stop processing your data but allowing us to keep enough information about you to ensure that your wishes are respected in the future.
  6. Right to data portability – this gives you the right to ask a holder of your information to transfer that information to another business. This right would most commonly used if you were switching banks, insurance companies, utilities companies and mobile phone providers.
  7. Right to object – you have the right to object to the processing of your data for marketing purposes and profiling for marketing purposes. You also have the right to ask us to cease processing based on our legitimate interests, where there is no overriding justification for the processing of your data. Your rights and freedoms override our interests.
  8. Rights related to automated decision making including profiling – we do not use automated decision making processes which would have a potentially damaging effect on you. But if we did you have the right to obtain human intervention, express your point of view, obtain an explanation of the decision and challenge it.
  9. Right to withdraw consent at any time where relevant – you have the right to withdraw your consent to the processing of your information at any time and we must provide you with the information to need to do so, at the time we collect your data and each time we contact you. You can withdraw consent in the following ways;

In writing to: The Compliance Manager, DBS Datamarketing Ltd, 1 Buckingham Court, Dairy Road, Chelmsford, CM2 6XW

By email to:

By telephone on: 01245 397 570

10. Right to lodge a complaint with a supervisory authority – If we cannot deal with your complaint to your satisfaction you also have the right to complain to a relevant supervisory authority which include 

The Information Commissioners Office

The Direct Marketing Association

Do we collect data from other sources?

We collect personal information from third party suppliers but when we do so we check that they have your consent to share your information with us. These include offers and competition website operators, online publishers, market research panels and discount groups.  We might also rely upon legitimate interest as a legal basis to process your details sourced from the Open Register, Companies House and Land Registry.

Are you a client, prospective client, supplier or partner?

Other than when you provide us with your details directly online, on the phone or in person, we also collect details about organisations and their representatives fairly and lawfully. We only do so where we believe that our products, services and activities have relevance to both the organisation and any individuals. This may be from freely available sources in the public domain such as your organisation’s website, directories, membership organisations, business network websites or Companies House. Your details might also be shared with us by way of referral or as a delegate of an event that we are hosting or sponsoring. From time to time we might also licence a third party lists but only where we are confident that the provider has collected your details fairly and lawfully and that they have met the requirements of all applicable regulations and guidance.

When might we have to share your data?

On rare occasions we may be asked to share your information for the prevention of crime, on legal grounds or with regulatory bodies who are investigating complaint made by a consumer or for any other reason as required by law.

Cookie Policy

We may obtain information about your general internet usage by using a cookie file which is stored on your browser or the hard drive of your computer. Cookies contain information that is transferred to your computer’s hard drive. They help us to improve our site and to deliver a better and more personalised service. Some of the cookies we use are essential for the site to operate.


(Identifies users session on server)

_aidcookieContains Affiliate ID
_contact_numContact number of current person filling in the survey
_cookiechecking of input if valid
_egaage of user
_qahashQuestion answer hash
_qtValue to determine what part of the survey they are currently in
_vhUnique identifier for the person who filled in the survey on the site
Google Analytics

(uses cookies to provide meaningful reports about site visitors. They do not collect the user’s personal data)


_utmaIdentifies users and sessions e.g.amount of visits (for each visitor), the time of the first visit, the previous visit and the current visit
_utmbIdentifies new sessions/visits e.g. page views
_utmzStores entry point into the site – the traffic source of campaign that explains how the user reached your site. E.g search engine, search keyword, link from another site etc
_utmxUsed for A/B or multivariate testing using Google web optimiser



Please note that our advertisers may also use cookies, over which we have no control. You can block cookies by activating the setting on your browser which allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies as soon you visit our site.

Other Websites

Our website contains links to other websites. This privacy policy only applies to this website so when you link to other websites you should read their own privacy policies.

Changes to our privacy policy

We keep our privacy policy under regular review and we will place any updates on this web page. This privacy policy was last updated on 22ndMay 2018.

Example Prize Draw Terms and Conditions

The promotions are run by DBS Datamarketing Ltd in conjunction with a number of companies.

The promotion is a prize draw, which is open to all UK residents over 18, except for employees of DBS Datamarketing Ltd, their families and anyone else who is professionally associated with this draw. No purchase necessary.

The inclusion of brands in DBS Datamarketing Ltd’s prize draws in no way means that these brands are endorsing DBS Datamarketing Ltd or its surveys at any time.

The prize draw closes on the day month year.

The themes within the promotion have individual closing dates throughout the year. Entries will be entered into the draw relevant to the date that the entry was received. The winning entry will be randomly selected from all the entries. The selection will be made on the first working day after day month year by an independent adjudicator and their decision will be final and binding. For the avoidance of doubt, Monday to Friday are working days. Entries will be included into one draw only; entries will not be carried over into subsequent draws.

The prize is set out in clause 22 below.

The prize is not transferable, except for clause 12. If the alternative cash prize(s) is selected this will be paid as a lump sum(s) cheque payable to the winner(s).

The promoter accepts no responsibility for entries lost, damaged, delayed or unreadable. The judges’ decision is final and no correspondence will be entered into.

The promoter reserves the right in its sole discretion to disqualify any individual that corrupts or affects the administration, security, fairness, integrity or proper conduct of this prize draw.

The winners will be notified by post and/or telephone before the last working day of the month following the draw. For example, the draw closes on day month year and the winner notified by day month year. Winners must claim their prize within 28 days of being notified of the win. If the prize is not claimed within the specified claim period, your entitlement to that prize will be lost.

The prize remains the property of DBS Datamarketing Ltd until a winner is notified in writing and the winner has claimed the prize or the cash alternative.

In the event of a winner being unable to take receipt of the prize, upon agreement from DBS Datamarketing Ltd, he/she can nominate a family member or partner to take receipt of the prize on their behalf.

The prize will be despatched within 30 days of receiving a claim from the notified winner.

The name and county of the prize winner will be available after 120 days of the draw date to those sending a stamped addressed envelope marked ‘Results’ to DBS Datamarketing Ltd.

The winner agrees to the use of their name and photograph for the purpose of publicity, without any additional remuneration.

The prize will be provided by DBS Datamarketing Ltd. In the event of circumstances outside its control, DBS Datamarketing Ltd reserves the right to substitute the prize for another prize of its choosing which has a value the same or greater than the original prize.

Entrants acknowledge that their entries may be released or displayed to the public by DBS Datamarketing Ltd or any agency connected with the prize draw and assign all rights necessary for promotion or publication of such entries to DBS Datamarketing Ltd.

By participating in the survey and submitting your information, entrants are agreeing to receive marketing offers from and/or its sponsors/partners.

Entry into the draw will be deemed to constitute acceptance of these terms and conditions and entrants agree to be bound by these terms and conditions.

Any queries and comments should be directed to DBS by writing to DBS Datamarketing Ltd.

All copyright remains the property of DBS Datamarketing Ltd.

The Prize Schedules for each of the Prize Draws are set out below:

Win £500 Prize Draw – each prize listed in this category is worth a combined total of £500 – the prize is either:

Win £500 in cash, or

A cash prize of equivalent value will be offered as an alternative to any of the above prizes.

You may also enter by post if you do not wish to consent to the processing of your data for direct marketing purposes. If so please send your name, address and telephone number to:

Prize Drawers, DBS Datamarketing Ltd, 1 Buckingham Court, Dairy Road, Chelmsford, Essex, CM2 6XW.

Please mark clearly which prize draw you wish to be entered into.





To request a callback or register your interest please complete the details below:

01245 397 570

DBS Datamarketing Ltd
1 Buckingham Court
Dairy Road

Registered in England and Wales 6394529. Registered Office: 1 Buckingham Court, Dairy Road, Chelmsford, Essex. CM2 6XW
Registered with The Information Commissioner’s Office. Data Protection Registration Number Z8475760