CHELMSFORD, UK, 30th April 2018, DBS Data, the UK business and consumer marketing data specialists, today announced that its B2B/B2P technologies and bureau services are shortlisted for three DataIQ Awards 2018. Designed to reflect the deep skills, commitment and capabilities of individuals, teams, organisations and solutions, the DataIQ Awards 2018 are the most coveted trophy in the industry.
DBS Data are shortlisted in the Most Innovative Analytics Solution of the Year, Data-driven Product or Service of the Year and Most Innovative Data Management Solution of the Year categories.
Data-driven Product or Service of the Year
Sonar is a new yet well proven technology that is enabling B2B organisations to track the behaviour of 150m enterprises across the web. Using Artificial Intelligence (AI) and predictive analysis techniques, Sonar accurately identifies prospects that are in their procurement phase and existing customers that may be looking to leave.
Most Innovative Analytics Solution of the Year
DBS takes the intent-based data gathered from Sonar and through a combination of anonymisedanalytics and propensity scoring, it groups decision-makers into clusters which share similar characteristics and buying habits. This means B2B marketers are now able to craft messages and campaigns that will engage and resonate with their audiences in a way that has not been possible before – at a personal level.
Most Innovative Data Management Solution of the Year
DBS’s Hosted Database Management with Bureau Services is a compliance led solution that not only gives marketers confidence that data is accurate, current, protected against data decay and fully GDPR, PECR & DPA compliant, it also unlocks hidden insights within the data, to realise profitable new sales opportunities.
Earlier this year the Managing Director and CEO of DBS Data, Adam Williams was listed in the 2018 DataIQ 100 of the important and influential people in data-driven businesses in 2018. He comments on the shortlisting: “It is our ambition for DBS to be the most trusted provider of compliant data services and solutions. The three categories for which we are shortlisted perfectly highlight the innovations we are constantly bringing to market that help B2B and B2C marketers with their customer acquisition and retention initiatives.”
The winners of the DataIQ Awards 2018 will be announced on 27thJune 2018. For more information about the awards visit: https://www.dataiq.co.uk/awards2018/shortlist
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