CHELMSFORD, UK, 8th December 2015, DBS the UK business and consumer marketing data specialists,  today announced the availability of a newly enriched 2.5 million record database, of known charity donors in the UK. In a ground-breaking move for the data marketing industry, DBS Data will protect the use of the data, limiting usage to one charity delivering one communication per month to each donor.

Charities that will benefit from this new DBS Data service are those operating in the health and medical, animal, cancer and environmental sectors.

Managing Director of DBS Data, Adam Williams comments: “This new service enables charities to better target people with the highest propensity to donate to their specific cause. The result will be a combination of lower yet more effective marketing spend and higher more profitable response rates.”