CHELMSFORD, UK, 28 NOVEMBER 2017, DBS Data the UK business and consumer marketing data specialist today announce that it is joining Facebook, Google, WARC and others as an official sponsor and partner for the 2018 IPA Effectiveness Awards. Participation in the award programme is part of DBS Data’s ongoing initiative, to assist agencies in how to use compliant data across their b2b and b2c campaigns.

The IPA is widely recognised as the world’s most influential professional body for practitioners in advertising and marketing communications. The IPA Effectiveness Awards are held every two years and are the industry’s most prestigious and rigorous awards scheme, open to any communications agency, media owner or advertiser worldwide.

DBS Data works with more than 100 marketing agencies, data brokers and intermediaries globally to deliver b2b & b2c marketing data solutions. The 2018 IPA Effectiveness Awards are a natural fit for the business and its Managing Director, Adam Williams, comments: “In our experience working with the agency community there is a clear knowledge and skills gap, regarding how data can be integrated within creative campaigns to improve their effectiveness.”

Williams adds: “There is also much apprehension and misunderstanding right now surrounding how data can be used in compliance with GDPR. What is often overlooked is the huge opportunity for those agencies that get it right, for themselves and for the long-term reputation of their clients. As leader in data-based marketing and custodian of the most compliant B2C and B2B data available in the UK, DBS is sponsoring these awards as part of a wider initiative to help agencies bridge the gaps and capitalise on the opportunities.”

For agencies entering the 2018 IPA Effectiveness Awards the key dates are:

• 17:00 GMT January 31st, 2018: Pre-registration and Awards Advisory Service deadline
• 12:00 BST April 20th, 2018: Final Deadline for Submitting Awards Entry

For more information about the 2018 IPA Effectiveness Awards visit:

http://www.ipa.co.uk/effectiveness/awards

 Follow the 2018 IPA Effectiveness Awards on Twitter: #IPAEff