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B2C Marketing Solutions – Increase retention and acquire new customers


DBS Datamarketing delivers a range of B2C data solutions to enable you to make more informed decisions about your marketing activity.

Our solutions enable you to:
Validate your existing customer and prospect data
Add consumer insights to your data to aid segmentation and customer analysis
Profile and learn the characteristics of your customers
Build audience targeting and response models
Target individuals in their home mover journey
Select new target audiences to run direct mail, partially addressed mail or door drop campaigns
Analyse and optimise your direct marketing campaigns and performance

LifeBase B2C data universe from DBS Data

Lifebase, our consumer data product is built with the sole focus of delivering you key customer insights and enabling highly targeted direct marketing campaigns.

The database is built by bringing together consented data sources alongside public domain insight. This delivers to you access to compliant data across 25 million individuals at 15 million households.

From our sources, we have a range of consumer insights across personal, household and address level data.

We can therefore provide you with a deep understanding of the attributes of your customers to deploy more targeted and relevant campaigns.

Our data can then be added to your data to allow you to segment your customers into specific customer groups or we can use this profile to model new highly responsive prospect audiences.

  • Add key insights to your data across a range of different variables
  • Generate customer profiles
  • Build targeting models
  • Run highly targeted direct mail, partially addressed or door drop campaigns

Download the Product Sheet


Partially addressed mailings sit between door drops and fully addressed mailings in terms of targeting capability. It allows you to run marketing campaigns to full postcode level which on average means targeting 15 households per postcode.

Our profiling and modelling services ensures the selection of postcodes and households you are targeting have the highest concentration of individuals that look like your existing customers harnessing the insights within Lifebase.

We will provide you or your selected print company a full list of addresses to target and our data experts can help you at every stage to help plan, execute and optimise your campaigns.

Click here to download the product sheet



dbsHomemove is the new home movers file that lets you target consumers as they journey through the home buying process.

Using the unique insight gathered by conveyancing data, we provide the ultimate home mover file that delivers comprehensive UK coverage of the confirmed move status of this responsive customer segment. In addition, dbsHomemove has been combined with our dbsLifebase file to provide greater insight to this responsive customer audience, allowing you to segment the home mover audience to suit your brand and target market.

dbshomemove is fully GDPR compliant, allowing you to target households via direct mail and digital channels at three distinct stages – Pre-Move, On-move and Post-Move.

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01245 397 570

DBS Datamarketing Ltd
1 Buckingham Court
Dairy Road

Registered in England and Wales 6394529. Registered Office: 1 Buckingham Court, Dairy Road, Chelmsford, Essex. CM2 6XW
Registered with The Information Commissioner’s Office. Data Protection Registration Number Z8475760