Lifebase, our consumer data product is built with the sole focus of delivering you key customer insights and enabling highly targeted direct marketing campaigns.
The database is built by bringing together consented data sources alongside public domain insight. This delivers to you access to compliant data across 25 million individuals at 15 million households.
From our sources, we have a range of consumer insights across personal, household and address level data.
We can therefore provide you with a deep understanding of the attributes of your customers to deploy more targeted and relevant campaigns.
Our data can then be added to your data to allow you to segment your customers into specific customer groups or we can use this profile to model new highly responsive prospect audiences.
- Add key insights to your data across a range of different variables
- Generate customer profiles
- Build targeting models
- Run highly targeted direct mail, partially addressed or door drop campaigns
Partially addressed mailings sit between door drops and fully addressed mailings in terms of targeting capability. It allows you to run marketing campaigns to full postcode level which on average means targeting 15 households per postcode.
Our profiling and modelling services ensures the selection of postcodes and households you are targeting have the highest concentration of individuals that look like your existing customers harnessing the insights within Lifebase.
We will provide you or your selected print company a full list of addresses to target and our data experts can help you at every stage to help plan, execute and optimise your campaigns.
Using the unique insight gathered by conveyancing data, we provide the ultimate home mover file that delivers comprehensive UK coverage of the confirmed move status of this responsive customer segment. In addition, dbsHomemove has been combined with our dbsLifebase file to provide greater insight to this responsive customer audience, allowing you to segment the home mover audience to suit your brand and target market.
dbshomemove is fully GDPR compliant, allowing you to target households via direct mail and digital channels at three distinct stages – Pre-Move, On-move and Post-Move.