At a time where data is seen as the new oil, we see data analytics as the engine that powers insight and drives more relevant and engaging communications.
Our data analytics solutions are focused on delivering usable insight. Helping our clients deliver optimised customer acquisition, customer retention and customer growth activity through more efficient and engaging marketing campaigns.
Our experienced data analysts are always focused on delivering improved ROI, ensuring your business is maximising potential whilst connecting with customers individual needs. They work closely with you to understand your existing data, your campaign objectives, your current strategy, previous campaign history and how we can optimise your marketing touchpoints going forward.
- Customer Profiling – using our B2C universe DBS LifeBase, we create dynamic, real-time customer profiles and pen portraits, driving more targeted communications for better marketing results.
- Segmentation – insight led segmentation to help categorise your customers in a more targeted and efficient manor, allowing marketing customisation based on audience characteristics.
- Propensity Modelling – we build powerful models to support marketing activity for acquisition campaigns or retaining your best customers, all with a focus on next best action.
- Econometric Modelling – understand and enhance marketing effectiveness to deliver efficient attribution of across your marketing activity
- Campaign Reporting – understand the commercial impact of all of your campaign activity from single campaigns to your overall CRM programme.
- Dashboard Reporting – delivering powerful, concise, interactive reports to help understand business performance.
To find out how we can help you please contact our experts now on 01245 397 570. Alternatively request a call back and contact us on the form below.