Our Compliance
Data protection compliance sits at the heart of everything we do at DBS Data. Our data and processing is GDPR, PECR & DPA compliant and aligned to the standards defined by the DMA (Data & Marketing Association) and ICO (Information Commissioner’s Office) codes of conduct and best practice guidance. We are audited by the DMA and accredited as being fully compliant by them, their audit process examines how we fulfil all of our data protection obligations, including areas such as:
- Supplier due diligence
- The purposes for which we share data
- Transparency and our legal basis
- Suppression policy and process
- Retention policy
- Staff training and accountability
- Data sharing and security
This video explains how we might use your details 
Our Privacy Policy
Please follow this link to our privacy policies
Our Ethical Data Policy
We have a duty to protect our audience and we think that means not just being compliant with all of the applicable regulations, but going further.
We work to our own ethical data policy which we created to help us process data in a responsible way, protect the interests of vulnerable groups and prevent the processing that we do resulting in data subjects receiving direct marketing that could be viewed as a nuisance.
Our goal is to ensure that our audience remains engaged through receiving thoughtfully selected, relevant and timely direct marketing from organisations that respect the rights, freedoms and interests of data subjects and never seek to exploit.
Our ethical data policy principles:
- Protect vulnerable groups from exploitation that might result from our processing.
- Prevent our processing from contributing to any direct marketing that could be viewed as a nuisance.
- Review every proposed use of the data we process. This includes a review of any direct marketing materials, the organisation’s reputation and trading practices, the products and services they wish to promote and the profile of the individuals they wish to communicate with.
Our Data Collection Policy
DBS Data collects data from a variety of sources from the public domain and from consented online and offline lead generation and surveys. Our contributors of consented data collect permissioned data compliant with all applicable laws, regulations and guidelines surrounding the use of third party data.
Our Data Retention Policy
We will process your personal details for only as long as is necessary or as long as you want. The law does not put a time limit on the amount of time we should hold your personal details for but our policy is to hold your details for 3 months when they are supplied to us by a supplier and 18 months if we collect them from a publicly available source and only as long as you are happy for us to share them and to hear from our clients.
We will also only retain your details if they are valid, accurate and up to date or until such time that you choose to unsubscribe directly with us or via one of our partners who are making use of your details provided by us.
Our Suppression Policy
- A contributor (or a client) requests it be suppressed (actioned within 7 days of request)
- Processing determines the record to be inaccurate
- Marketing activity determines the record to be invalid
- The record matches to a DBS suppression file
- The data subject requests (by any means) that their details be suppressed (actioned within 7 days of request)
- No offers (opportunities to opt-out) have been sent to the data subject for six consecutive months
Data Subject Access Requests (DSARs) & Opting Out
DBS aim to respond to DSARs within two working days and in most cases within one working day. Data subject requests (by any means) that their details be deleted/removed/suppressed are actioned within 7 days of a request. Regardless of whether we hold a data subject details we are pleased to add them to our suppression files (Remove my details) to ensure that we do not make use of them now or in the future should they so choose. Further, we assist data subjects should they wish to be removed from other industry lists.
Our Data Protection Policy
Please follow this link to our
