Retailers today need to be even more ingenious in winning their share of consumers spends in this multi-channel customer experience environment. These challenges include the ability to entice potential consumers with offers via traditional advertising, email marketing, SMS/Smartphone, online advertising and social media. Many retailers have issues with identifying customers as they enter the various touch points within the organisation to ensure that they are offering the right product for the right type of person. Even when this has been established there is still a need to link up all the contact channels where only minimal information such as an email or mobile number is available. Without this link and identification of the type of consumer it is difficult to offer a unified message across all channels of communication with relevant and timely offers. The outcome is a customer drop off at basket stage, different messages sent to the same customer and the inability to offer the high level of customer service that is expected.