At DBS Data, we have teamed up with digital automotive insights specialist Regit to transform how automotive brands engage with motorists—leveraging Regit’s rich first-party vehicle data to combine with our own lifestyle data to help brands target potential customers.

Together, we securely match anonymised data to build comprehensive customer profiles. These insights can be tailored to meet specific brand goals—whether targeting petrol and diesel vehicle owners thinking about switching to hybrid or electric vehicles, identifying high‑value car owners, or reaching motorists affected by Clean Air Zones and Low Emission Zones.

This collaboration empowers automotive brands to create sharply targeted campaigns across the car ownership lifecycle—including insurance, extended warranties, servicing packages, and accessories. As part of this, we can send timely reminders for expiring insurance or upcoming MOTs, ensuring motorists receive relevant, actionable messaging.

According to Regit, their first‑party data gives deep insights into where motorists are in their car ownership journey—whether they’re nearing the end of a cycle, navigating clean‑air concerns, or considering an emission‑friendly switch. Together, our collaboration brings those insights into the realm of offline campaigns, unlocking meaningful connections between brands and drivers.

Using direct mail in this targeted way gives us the opportunity to greatly enhance the automotive marketing landscape—combining Regit’s advanced data intelligence with DBS Data’s proven household reach to deliver messaging that connects and delivers results.