Analytics and Insights Solutions
The consumer buying decision process has changed, your customers and prospects are now in control of researching all of their options proactively instead of being blasted with marketing messages that are irrelevant.
Now marketers have the challenge of delivering differentiated and personalised messages, through multiple channels to target prospects at the times they are interested, and in a sustainable way
The solution to this challenge is to deploy effective data analytics that deliver real insight into your customers and prospects, enabling your marketing teams to deliver the right information, to the right people at the right time to influence their decisions.
Do you need to:
- Increase brand awareness with the right prospects?
- Grow your prospect pool?
- Acquire new customers?
- Grow customer value?
- Reduce customer churn?
- Grow engagement?
- Achieve better marketing ROI?
Our data analytics solutions are focused on delivering usable insight. Helping our clients deliver optimised customer acquisition, customer retention and customer growth activity through more efficient and engaging marketing campaigns
Our experienced data analysts are always focused on delivering improved ROI, ensuring your business is maximising potential whilst connecting with customers’ individual needs. They work closely with you to understand your existing data, your campaign objectives, your current strategy, previous campaign history and how we can optimise your marketing going forward. Our team at DBS can offer:
- Customer segmentation & profiling models
- Customer personas and portraits
- Consumer Behavioural analysis
- Dynamic real-time customer profiles with next best action models
- Customer profitability and propensity to buy models
- Dashboards and campaign reporting
Our data analysis solutions deliver insight led CRM, marketing, digital and brand strategies by optimising the data to profile, segment and model customers and their behaviour. We combine our data analysis expertise and our B2C & B2B data universes with your customer data to deliver targeted communications campaigns with optimum ROI.
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