Acquire and Retain Customers

Do you need to:

• Select new target audiences to run direct marketing campaigns?
• Add consumer insights to your data to aid segmentation and customer analysis?
• Profile and learn the characteristics of your customers?
• Build audience targeting and response models?
• Target individuals in their home mover journey?
• Analyse and optimise your direct marketing campaigns and performance?

At DBS, we can fully manage your campaigns to acquire new customers and retain existing ones.

Our Full Service Planning and Execution can help you

• Customer insight and audience creation: We combine your customer data with our UK consumer and business data universes, we provide back customer insight reports which enables us to build strategic plans against your customer recruitment objectives
• Campaign plans: We have access to the entire data market and utilise data from Transactional, Lifestyle and Specialist sources to blend response and scale dependent on your goals
• Bureau: We source data from the relevant suppliers and then merge, standardise, cleanse and get the data ready as agreed.
• Print production and fulfilment: We partner with several print companies to ensure clients have a seamless experience when undertaking direct mail campaigns.
• Post campaign returns, measurement and optimisation: Once the campaign has been deployed, our team analyse your response data against the campaign file to provide detailed reporting across each data segment alongside recommendations for optimisation of your campaigns going forward

B2C Data marketing Solutions – DBS LifeBase

Lifebase, our consumer data product, delivers key customer insights and enables highly targeted direct marketing campaigns.

The database is built using consented data sources alongside public domain insight. This allows access to 25 million individuals at 15 million households.

We have a range of consumer insights across personal, household and address level data, and many other variables.

We can then help you deploy more targeted campaigns and detailed customer profiles.

We can merge our data to allow for better customer segmentation or to model approaches to prospective consumers.

B2B Marketing – DBS BusinessBase

Our portfolio of B2B Marketing solutions, underpinned by our BusinessBase product, enables you to build, create and manage highly-targeted business direct marketing campaigns.

Our B2B data universe has than 2.5 million company site records with more than 8.2 million decision-maker contacts by job function.

BusinessBase is built using data from the public domain, credit reference and specialist data sources, and can be adjusted to any sales or marketing requirement.

Above all, our B2B database is of the highest quality and levels of compliance, so that you know you can trust it to deliver the results you want.

Partially addressed mailings

are between door-drops and fully addressed mailings in terms of targeting capability.

It allows you to run marketing campaigns at full postcode level which on average means targeting 15 households per postcode.

Our LifeBase Product ensures the selection of postcodes and households have the highest concentration of individuals that look like your existing customers.

We will provide you with a full list of addresses to target and our data experts can help you at every stage to help plan, execute and optimise your campaigns.