Using data intelligently to better target prospects and customers with DBS Data Analytics Solutions
Our data analytics solutions deliver insight led CRM, marketing, digital and brand strategies by optimising the data (internal & 3rd party) to profile, segment and model customers and their behaviour on a project basis. We combine our data analytics expertise and our B2C & B2B data universes with your customer data to create:-
- Customer segmentation & profiling models
- Customer personas and portraits
- Behavioural analysis – giving clarity around your target audience purchase behaviour – frequency, value, channel etc
- Dynamic real-time customer profiles with next best action models
- Customer profitability and propensity to buy models
- Lookalike prospecting models
- Dashboards and reporting
We don’t stop at the analysis and insight. Our teams of data experts are able to use the insight gained to help you to create targeted campaigns for multi-channel delivery that work.
Benefits of DBS Data Analytics Solutions
We have a team of experienced data analysts so that you don’t have to. Our expertise enables you to:-
- Increase brand awareness with the right prospects
- Grow your prospect pool
- Acquire new customers
- Grow customer value
- Reduce customer churn
- Grow engagement
- Achieve better marketing ROI
….through insight driven, targeted communications campaigns that deliver positive results.
Call us on 01245 397 570 or fill in the form below for a free customer data profile report and we will get in touch.