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Cleanse

Cleanse

B2B and B2C data deteriorates at a frighteningly high rate so it is critical that you have the processes in place to regularly cleanse your own data to keep it fresh and compliant. If you are marketing to dirty data then you are throwing away large pots of your marketing budget but you could also be damaging your brand.

Our data cleanse solutions include a range of data standardisation and formatting functions that ensure your marketing data is consistent in your database. We also provide a full range of data suppression tools that ensure that your data is compliant. We clean your data against a range of TPS, MPS, Dead and Gone away files, whichever are relevant to your marketing needs. We do this as a fully managed service, a hosted solution or on a case by case basis, but we recommend that you clean your data regularly.

Purifi Data Cleanse Solution

People move and change address frequently, according to Zoopla the average UK family moves house 8 times in their lifetime and up to 7m people change address every year. Data suppression is critical to keeping your data fresh and accurate whilst minimising the cost of wasted mailings to people who have moved.

The DBS Data Purifi, data suppression file is the result of combining our extensive B2C data universe with the know home mover data to identify the exact point a home is vacated. Every time we receive a notification of a move we match the address to our consumer universe to find the details and add this information to the Purifi file. Purifi can be supplied as a complete file automatically updated via an API or we can provide a fully managed data cleansing service for you.

Our Purifi data cleanse solution provides:-

  • 31m household records with full postal contact details
  • 180,000 re-location addresses (growing monthly)
  • 50-100k new mover records every month (dependent on numbers of movers)
  • the most cost effective suppression solution available.

Our data cleansing services ensure that your data is up to date, clean, compliant and ready for you to use.

 

CONTACT US

To request a callback or register your interest please complete the details below:

01245 397 570

DBS Datamarketing Ltd
1 Buckingham Court
Dairy Road
Chelmsford
Essex
CM2 6XW

Registered in England and Wales 6394529. Registered Office: 1 Buckingham Court, Dairy Road, Chelmsford, Essex. CM2 6XW
Registered with The Information Commissioner’s Office. Data Protection Registration Number Z8475760