The UK Shareholders Association (UKSA) wanted to contact all Northern Rock (NR) shareholders in order to form an action group that would promote the interests of Northern Rock shareholders.
A database of 78,000 NR shareholders was purchased and cleansed against the consumer files including the Electoral Roll, Morta Screen, NCOA and GAS files etc, to ensure that all data was clean and up to date prior to Mailing.
The mailing was completed in 2 stages, the responses received and the additional information datacaptured by DBS. Each response was then responded to depending on whether the requirements were postal or by email. A database with contact information as well as history was maintained by DBS.