As a brand or an agency, I’m sure you are familiar with third party data and it’s applications. Getting a view about how this can work for you or your clients is not always so simple….
DBS Data have been pioneering Enterprise data solutions by bringing together vast datasets from multiple sources to create both a business and consumer view of the UK. Our enterprise marketing data solutions have multiple applications that bring to life your existing customer relationships, convert prospects into customers and find new audiences to market to all within a compliant data infrastructure.
The motive of our Enterprise Solutions is simple – to make every touch point you have with your customers and prospects more meaningful by understanding the individual or business better.
Here’s some ways in which we can help solve some of your data challenges:
Insight – both our consumer and business datasets have a vast array of insight attached to them which can be linked for added value so when offering a consumer product, there may be a business angle for the approach or vice versa. For example, a major mobile telecoms provider customer wanted to understand how many of its consumer customers could be eligible for a business contract – we provided a simple solution that added insight to the consumer record (from our B2C data universe) about which individuals are also company directors plus the size and nature of their business (from our B2B Data Universe) and a model score that allowed the brand to select the most suitable prospects to reach out to.
Analytics– the key to driving successful analytics is to have scale and accuracy in your third party data. By running analysis of your data against ours, we can create models, segment your customer data and tailor your approach to ensure you are targeting the right individual with the right message.
Prospect pools – once you understand your existing customers, it’s time to make use of our data for prospecting. Using the insight and analytics, we can create a compliant marketing database of prospects delivered to you through a front end to run your own targeted campaigns.
Real time applications – using our API’s we can validate, enhance and clean data in real time. Our API’s can be built into web forms, CRM and a host of other platforms to deliver you with the best, most compliant data quality possible.
Offline to online – We can empower you to link the audiences you are communicating offline into the world of digital display, email display and Facebook. Our own audiences are already live and available to use in various DSPs but we can also create custom audiences for our clients that can be made available in the DSP of your choice allowing you to run multi-channel campaigns across online and offline channels.
DBS Data has a complete range of data solutions for Enterprises and Large agencies that give you control over your data and compliance or we can do it all for you. Talk to us today to find out how we can help…
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